 Now,
you're about three weeks from opening. We go over a
long final checklist to be sure nothing important is
left undone or unpurchased. This ensures that when
your training team arrives, their full energy goes
to teaching, not problem solving. You hire your
employees, following a specific hiring method we've
found works best. We go over the first week's
schedule and make a plan for training.
During training, two themes are central: the quality of the bread and building bakery morale. We want a business
that will shine. That means, first and foremost, taking care of people: employees, owners, and customers. Profits follow directly from that. We try to leave
you with an upbeat, well-trained crew, while also helping you fine-tune your skills. We want to make sure you'll be prepared for the day you'll have to train
some future employees on your own. Our goal is to lay a solid foundation of product quality, excellent customer service, strong marketing efforts, happy
employees, and tight business systems.
You work closely with your Training and Development Specialist to get everything ready for opening. When all is in place, your on-site training occurs over a
three week period.
Week One: A trainer arrives to help you with the finishing touches the week before your opening day. The focus will be on setting up systems and making sure
everything is ready. Your employees will be trained on baking and preparing sandwiches.
Week Two: We will send three trainers the week you open your bakery. We will help you win the hearts of your community with a strong opening day!
Week Three: A new trainer arrives with a fresh set of eyes for your second week in business. The focus will be fine-tuning your business and production systems.
Nothing makes us more proud than watching you open those doors on your grand opening day. You did it, and you're now in the business of baking great
whole wheat bread for your neighbors.
After your bakery is open you will continue to work closely with your Training Specialist to solidify the foundation established during your opening.
After that, your Field Representative will become your main contact with the home office. Your Field Rep’s mission is to help you grow your bakery.
We will continue to provide you with marketing support, production guidance, training materials for employees, recipe development, high quality wheat,
practical business advice, expert field visits and a supply chain management program. Our annual convention, the Great Harvest secure web site (the
"Breadboard"), newsletters, and e-mail bulletins from the Field Reps are some great examples of ongoing communication between the home office and bakery
owners. Our Learning Community provides a constant stream of production innovation.
When neighboring Great Harvest owners desire to work cooperatively on marketing and other issues, we are available to help organize and facilitate.
We also provide you with the best bread-baking wheat available by identifying suppliers who meet our strict standards for wheat quality and business
practices. The Franchise Agreement requires you to buy wheat only from our approved suppliers, which maintains quality standards and helps you produce
the freshest, most nutritionally rich and phenomenal-tasting bread!
In talking with candidates and new owners over the
years, we’ve often heard that the marketing aspect of
this business is one of the most valuable and exciting,
yet intimidating fundamental. In response, we’ve built
systems of turnkey marketing kits that can be used for
special events and holidays, as well as for each month.
We work closely with a marketing board composed of
experienced bakery owners who share their ideas and
offer guidance from the field.
We don’t collect an advertising fee, so you have the
freedom and responsibility to spend your marketing
dollars wisely at the local level to reinforce your
status within your community as a locally owned and
operated business. Within the overall brand umbrella,
you create an authentic and personalized representation
of the Great Harvest brand in your market. As a member
of the Freedom Franchise, you receive the benefit of
professional tools developed at the national level,
combined with your own experience and that of our
learning community, to execute your marketing plan.
Step
8: Living Your Dream
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