Vision Statement

We believe our success comes from a strong commitment to uphold the legacy and integrity of the Great Harvest brand. Great Harvest is about customer experience and the promise of phenomenal tasting food made with freshly-milled whole grains and pure and simple ingredients.

We create, share, and teach the tools that franchise owners use to personalize their local bakery cafes and achieve their unique goals within the context of the Great Harvest franchise agreements. To support the success of each local business owner, we teach and actively model the Mission Statement:

Be Loose and Have Fun.
Bake Phenomenal Bread.
Run Fast to Help Customers.
Create Strong & Exciting Bakeries.
And Give Generously to Others. ®

When individual Great Harvest bakery cafe owners succeed and grow the entire Great Harvest franchise family benefits. Through the collective knowledge we share, and the Sharing Community we facilitate, Great Harvest Franchising, Inc. remains the envy of the franchise industry.



Our goal is to recruit the nicest, most generous, honest and authentic people we can find. We attract franchise candidates who love learning for the plain fun of it, who see business as an adventure and an excuse to play. We introduce them to our Sharing Community, which supports the entrepreneurial spirit and helps them TRULY do their own thing, make their own mistakes, have their own successes, while being 100 percent themselves.


We Are Bread Heaven

The aroma of our fresh baked bread draws people in for a free slice. We "have them" at the first whiff, but when they taste the difference, they are believers.  We make our bread from scratch every day using carefully selected wheat grown in Montana's Golden Triangle. The wheat is freshly milled in each bakery for superior flavor and nutrition. Every loaf is made with simple ingredients in tempting combinations of flavors and textures. We bake bread the slow way, without shortcuts, so it will taste better than any other. 


Freedom Franchise

If you look at most franchises, they began when some smart person figured out a way to make some money by writing a recipe down and inviting others to copy it. The great thing about these sorts of franchises is that they aren't very risky for the person joining the franchise. The business is, after all, proven.

Most franchises of this variety require owners to do things the franchise’s way, with little or no variation. Cookie cutter-style. That's because the franchisor is trying to build a national brand, the foundation of which is consistency. The problem with this sort of franchise, if you're an entrepreneur-type, is that they aren't very much fun. 

At the other end of the spectrum is starting up and running your own independent startup. There you have all the freedom in the world to create this thing just the way you want, but you're flying solo, with no one else to lean on. That's why so many start-ups fail.

We provide an alternative with some of the advantages of a traditional franchise and some of the fun of a "let's-do-it-all-ourselves" start-up. Our philosophy is simple: let's create unique neighborhood bakery cafes that are a reflection of the Great Harvest brand and the bakery cafe owner. We are no cookie cutter franchise. We are a freedom-based, healthy franchise that encourages excellence and individuality (not to mention a spirit of fun and generosity).


Small Business Growth

Do you want to become the world's next gazillionaire or do you want to have a wonderful quality of life? We expect every bakery cafe to succeed based on the owner's definition of success. When bakery cafes grow, it means more people are eating great bread and great food. But we don't love growth so much that we let it blind us to what we want from life or endanger the thing we've already built. To us, there is a balance somewhere between stagnation and chaos. It's called sustainable growth. That's what we're all about.


Designing a Life

Owning and running a bakery cafe is about our owners making good lives for themselves and their families. It is not the other way around. Their lives are not somehow in service of this business. That means we expect Great Harvest franchise owners to keep doing this thing so long as it's fun and makes their lives fuller. Not a minute longer.


Burke Kneading Bread

Sandwiches where the outside is as good as the inside

Finally, the outside of the sandwich gets the attention it deserves. Why should the inside get all the credit when it's the bread that actually makes it a sandwich? At Great Harvest, we make better sandwiches by helping customers choose the perfect bread to enhance the flavor of their sandwich -- like no one else can.