Q: What are you looking for in a
Great Harvest franchisee?
A: We are looking for
franchisees who share our commitment to
opening strong and exciting bakeries. We are
looking for people that embrace our Freedom
Franchise concept and will be active
participants in our Learning Community.
Strong candidates should be able to meet our
financial requirements, have a track record
of success, and a history of community
involvement. The best part: no previous
baking experience required!
Q: If I send in an application, does
it commit me to anything?
A: Absolutely not! And,
better yet, there is no application fee.
Submitting your application simply allows us
to get to know you better. It gives us the
chance to review your financial picture as
well as your area(s) of interest. Your
application is completely confidential. We
will not share your information with anyone
outside of Great Harvest without your
permission.
If you have any questions while filling out
your application, feel free to give us a
call. Once we receive your application, you
can expect to hear back from us within five
business days.
Q: How long does the application
process take?
A: The application process
can be completed in as little as 30 days, but
generally takes 60-90 days. This allows you
enough time to complete the telephone
interviews, review the Franchise Disclosure
Document (FDD), visit with some of our
existing bakery owners, as well as come to
Dillon, Montana, for your Discovery Day. A
lot of it will depend on how quickly
you want the process to move.
Q: What do you mean by a Discovery
Day?
A: Your Discovery Day is
typically the last step in the interview
process, and a way for you to continue to get
to know us. This is your day to come to
Dillon, Montana, and meet the Great Harvest
franchise team in person. You will spend time
with a representative from each department
and learn about the different services we
provide to our franchisees. In the afternoon,
you'll participate in a panel interview with
your selection team. The next business day,
someone from the franchise office will
contact you with our decision. If all systems
are "go", we'll send out the franchise
agreement.
Q: Can you give me an idea of how
much it will cost to open a bakery?
A: The average total cost to
open a bakery is $279,277, with a range of
$148,677 - $461,294. The start-up costs
include the franchise fee, location hunt,
site build-out and renovation, equipment,
computer, and your initial inventory of
ingredients and supplies. $35,000 is the
initial franchise fee. $22,000 of it is paid
when you sign your franchise agreement. The
remaining $13,000 is paid three weeks before
you open your bakery. This fee covers the
cost of training (excluding your travel
expenses) and getting you up and running.
Q: How much is the royalty?
A: The royalty is our
license fee for the use of any and all Great
Harvest systems, recipes, techniques, and
other information. The monthly royalty rate
you pay decreases over time, if you are in
compliance with your Franchise Agreement and
renew it at the end of your term. The rate
starts at 7% of your gross sales for the
first five years, then can fall to 6% for the
next five years and 5% after renewal. The
final drop to 4% may occur at fifteen years
if you meet the criteria outlined in your
Franchise Agreement. The oldest Great Harvest
bakeries have royalty rates below 4%.
Q: How much money do I need to have
in order to open a bakery?
A: When we review the
Financial Information Section of your
application, we look for at least 30%
($80,000 - $85,000) of the average total cost
of opening a bakery (about $279,277) to be
available as liquid, unencumbered cash. This
is determined in the "Cash, Checking, and
Savings & Securities" sections of your
application. We do not consider retirement
accounts to be liquid assets. In addition to
the liquid unencumbered cash, you will also
need to have the resources and/or ability to
borrow the balance that will be needed to
open the bakery. For example, if you have
$250,000 of equity in your home, we will
assume a bank will lend up to 80% of that
amount (depending on your other liabilities,
of course). Our actual investment ranges from
$148,677 - $461,294. If you are receiving
outside financial help, perhaps from family
members or financial investors, please
explain in your application how they will be
involved and the payment plan you have in
mind.
In addition, you will want to take into
consideration personal living expenses if you
quit your job to move or complete the
start-up work. On opening day, you should
still have at least $10,000 in cash reserves
as a cushion for the first few months. Keep
in mind, that budget is tight.
People are often unrealistic about where the
start-up money, plus personal expenses, will
come from. A substantial portion should be
your own cash. After signing a franchise
agreement, we can help you develop a business
plan for a bank, but we don't like starting
bakeries where the bank is carrying a major
share.
We do not currently offer financing, but we
have established a relationship with the
Small Business Association (SBA) which helps
expedite and streamline the SBA loan
processing. Log on to www.franchiseregistry.com for
more information.
Q: Why would I want to start a
business in this economic climate?
A: We are bombarded with bad
economic news in the national media. You
could easily come to the conclusion that in
today's economy you would
be crazy to open your own small business.
What the media forgets to mention, however,
are all the
‘right'
reasons for opening a business in
today's economy.
Lower Interest Rates: The
prime rate is at a 10-year low. Bakery owners
with good credit histories can find excellent
interest rates as the U.S. government
maintains a low fed funds rate in an attempt
to boost the economy. Favorable Lease
Arrangements: Landlords are ready to
negotiate favorable terms when it comes to
opening new businesses. Franchising
is Viewed as a Favorable Option: One
of the main reasons you are considering a
franchise opportunity is to reduce your
risks. You want to become part of a system
with a proven track record. Banks also
consider franchising as a safer investment.
They know franchisors have a well-tested
business model, provide initial training, and
offer continuous support to their
franchisees. Qualified
Employees: The current job market is
very competitive. People are experiencing
layoffs or downsizing. As you look for people
to fill your open positions, more than likely
you'll find more highly
qualified workers to choose from.
Controlling Your Own
Destiny: When is a better time to
take control of your next career move?
Instead of living with the unknowns of
corporate America, take control of your
future. Be your own boss and become a part of
a franchise system that provides a great deal
of support and knowledge to its franchise
owners.
Q: How much money can I
make?
A: This will probably be
your biggest question, and we can't blame
you. However, because every town and every
owner is different, we'll never be able to
tell you how much money YOU can make. We can
only provide you with information on how our
existing bakeries have done in the past. This
historical information can only be provided
through regulated disclosures in our
Franchise Disclosure Document (FDD). These
disclosures include average monthly sales for
first-time bakery owners, average system wide
sales, comparable bread company sale changes,
and a three year comparison including Net
Operating Income.
Q: When can I review the Franchise
Disclosure Document (FDD)?
A: After we review your
application, we'll provide our FDD to all
qualified candidates. This will take place
prior to the first phone interview. Qualified
applicants may choose to receive a paper copy
of the FDD or download a pdf version
(you'll need Internet
access and Adobe Acrobat in order to read the
pdf file.)
Q: How close can I place a bakery to
an existing bakery?
A: We place bakeries a
healthy distance apart and our territory
definitions are larger than your typical
franchise. Once an owner has signed a lease,
we use the bakery as the center point
(generally speaking) and draw a circle to
encompass the smaller of approximately
300,000 people or a 10-mile radius. That is
known as the “hard line
territoryâ€. We cannot place a new
bakery within an existing
bakery's hard line
territory. Also, territories cannot
intersect, and each bakery must be placed
within the inner two-thirds of its territory
definition. As a general rule, a neighborhood
that is at least 15 miles from another bakery
is more than likely available for new
development. Our territories are large, and
we believe this is a benefit to our
owners.
Q: If there is already a Great
Harvest bakery in my area, how will I know if
my area is available?
A: If your area is within 15
miles of another GHBC, please email Sally Munday with up to three
intersections with corresponding zip codes
(ex: Idaho St. and Glendale St., 59725) which
represent retail areas in your town. These
intersections are just geographic points for
us to plot on a map, and do not need to
correlate with locations that are available
for lease. We'll get to the location hunting
process later.
Q: How will I know if my community
can support a Great Harvest bakery?
A: Your community should
have at least 40,000 people within a 5-mile
radius. Success is not necessarily driven by
demographic factors. We have seen bakery
owners that execute the fundamentals well and
have strong community ties overcome some
demographic challenges.
Q: Do you have any existing bakeries
for sale?
A: Periodically, Great
Harvest Bread Co. owners decide to sell their
bakeries. Those are both sad and happy times
for us here at the franchise office. Though
it's sad to see a member of our family go, we
love the energy and excitement new owners
bring to our system and to their bakery.
If you are interested in purchasing an
existing bakery, you can e-mail Sally Munday
at sallym@greatharvest.com with
a list of states you are interested in
considering. She will provide you with the
contact information for the sellers. Since
our franchises are independently owned and
operated, any discussions on the price need
to occur between you and the owner.
Our role (the franchisor) in the transfer
process is to bring you through the
application and approval process. This
process is similar to applicants for a first
location as far as completing a series of
telephone interviews, receiving our Franchise
Disclosure Document (FDD), visiting with some
of our existing bakery owners, and coming to
Dillon for your Discovery Day.
Q: What are the advantages and
disadvantages in buying an existing
franchise, versus starting one from
scratch?
A: Just like anything, there
are pros and cons to buying an existing store
instead of opening a new store.
With an existing store, there is an
established customer base and a track record
of financial statements to help a new owner
estimate future performance. The initial fee
for a transfer is lower than a new bakery and
you assume the royalty (though not the
timeline for future royalty reductions) of
the existing bakery. There are also employees
who are already trained. On the flip side, a
new owner will need to handle employee
transition issues and sometimes that can be
difficult.
With a new bakery, you are involved in all
the start-up decisions and the bakery is
essential yours. Your personality is
reflected in your bakery, you build your team
of employees, and you are the one to
introduce Great Harvest to your community. As
we get further into the application process,
we will encourage you to talk to some of our
existing bakery owners to hear their point of
view.
Q: What training will I receive if I
purchase an existing bakery?
A: : You will be assigned a
tracker from our Bakery Operations
department. Your tracker is like your
personal coach, helping you step-by-step with
all the aspects of taking over and running
the bakery. As with opening a new Great
Harvest bakery, each person signing the
Franchise Agreement must attend Dillon
Learning Week. The remaining training, which
is required by a minimum of one person on the
Franchise Agreement, includes ten days of
hands-on production training (5 days at a
designated “host
bakery†training site and 5 days
of Bread Week in Dillon, MT) and a minimum of
five days of seller training in the bakery
being purchased. In addition, after the
transfer of ownership has taken place, we
will send a trainer to spend two to seven
days with you at the purchased bakery, and
follow-up with a second week of on-site
training approximately 3-5 weeks after the
initial training. Further training and
ongoing post-tracking support is also
included.
Dillon Learning Week consists of five full
days at the franchise headquarters in Dillon,
Montana. The purpose of this week is to
provide you with an overview of your bakery
operations. You will be joined with a group
of new franchisees just like yourself,
building many long-term friendships by the
week's end. You will learn more about
accounting, wheat, our group buying program,
marketing strategies, and how to hire great
people in your bakery. At the end of the
week, you will help the franchise staff with
a bake day fundraiser to benefit a non-profit
organization in the Dillon community.
Your "Host Bread Company Training," consists
of five full days of hard physical work in an
established Great Harvest bread company we
select (five consecutive days.) This portion
of the training is for learning the pace of
production, style at the counter, general
bakery systems, and promotion. At this time,
you will also make observations that will be
helpful during start-up, especially noting
differences in locations, equipment, and
layout.
Bread Week, also located in Dillon, MT,
consists of five full days of production
focused training. You will spend one-on-on e
time with one of our experienced bakers. The
purpose of this training is to become
proficient in bread-making and sweet-making
skills. By the end of the week, you will be a
pro and ready to step into the baking
role!
And finally, you will train for at least one
week in the bakery you are purchasing. We
want you and the owner to focus on many of
the administrative aspects of the business.
We will provide the owner with an outline of
the issues we feel are pertinent for you to
know in operating that bakery.
During your first month as new owner of your
bakery, we will send a trainer from our
headquarters to help you with the transition
from the seller. You and the trainer will
determine the areas you would like to focus
on while visiting your bakery. Our training
goal is to help you implement all the
fundamentals necessary to operating a
successful bakery.
Because the transfer fee is lower than the
$35,000 initial fee for opening a new bakery,
the laptop computer is not included when you
purchase an existing bakery. If you'd like to
purchase the same computer we provide to
owners of new stores, please let us know.
Q: What assistance will I receive in
getting my bakery open?
A:After you have signed your
franchise agreement, you will be assigned a
Training and Development Specialist from our
Start-Up department. Your Specialist is like
your personal coach, helping you step-by-step
with all the aspects of opening your own
bakery.
You will also work with one of our Site
Selection experts to assist you in finding a
good location. After you have completed the
preliminary research we ask you to do, your
location hunter will come to your community
and will evaluate the locations you have
selected. He will provide you with feedback
on the pros and cons of each location and
prepare a financial analysis.
Please refer to the Training & Support
page for more details.
Q: Can I choose the products I want
to open with?
A:You will work closely with
your Training Specialist to help you
determine an appropriate opening product
line. Typical opening menus include six
varieties of bread each day on a rotating
schedule, muffins, scones, cookies, cold
sandwiches, fruit bars and batter breads. A
full coffee/espresso option is also available
to you at opening.
Once you have mastered the basics, you may
choose to add a signature (hot) sandwich and
panini program and/or a hard crust bread
menu.
Q: Does Great Harvest offer health
insurance to your franchisees?
A: Unfortunately, no. We
continue to research different policies that
will allow us to benefit from a group rate.
Because our bakeries are franchised units
instead of company owned stores, we don't
qualify for a typical group plan. However,
there are some options for small business
owners. Please ask us for more
information.
Q: Why don't you
recommend that all Great Harvest bakeries use
organic wheat?
A: In terms of nutrition,
there is little evidence that supports the
notion that organic wheat is nutritionally
superior to commercially grown wheat;
“organic†tells
us about the history of the wheat field, not
the nutrient value. We are fortunate to have
a very close relationship with each of our
farmers and support their growing practices
whole-heartedly! That relationship allows us
to be able to tell exactly which farmer grew
the wheat in each loaf of bread even down to
knowing exactly which specific field on the
farm the wheat in each loaf came from.
Our farmers do not use chemical treatment
after the wheat kernel forms on the plant or
any GMO products, but do apply a
post-emergent herbicide and pesticide to the
plant when it's in the
leaf stage (less than 9 inches tall.) This is
one way to ensure that our wheat gets the
right nutrients and has a consistent level of
quality. All of our wheat has to pass a
rigorous testing process and we believe it to
be the best wheat we can possibly buy.
Although some Great Harvest bakeries do offer
a limited organic product line-up, we are not
a franchise of organic
bakeries - we think what we
do is better!
Q: At what point can I apply to open
an additional location?
A: We don't have a set
timeline. What we look at is the health of
your current bakery. It's important that your
original bakery is running successfully
before starting another one.
Keep in mind that while expansion is right
for some owners, it's not right for everyone.
In fact, most of Great Harvest owners own and
operate just one bakery.
Q: Do most bakery owners hire a
manager or manage the bakery
themselves?
A: Think of the last time
you walked into a business and the owner
called you by name. Doesn't happen very
often, does it? But when it does, it sure
makes you feel good. It probably made you
think, "Hey, I'm important here!" or "This
place rocks - I should stop
in here more often!"
Owner presence is a key to success in this
business. Owners lead by example. They build
a team. They set the pace. They connect with
their community. And they have a good time
doing it!
|